Tag Archives: Metrics

Know when to fold ’em: how to quit your live, free-to-play game

Recently, I listened to an episode of Freakanomics Radio called The Upside of Quitting which discusses why it is so hard to quit and how it can be extremely valuable to do so. It made me reflect upon a relatively new issue facing modern game developers: how do you know it is time to quit working on your live game?

In a landscape including free-to-play, mobile, Steam, Ouya, Kickstarter, Desura, alpha funding, etc, there are more ways than ever to release a game and continually improve it. And there are cases, such as the story of Wild Ones’ ascension to become Playdom’s top performing game, which show it is possible to grow your audience through strong game design. But by and large game development is a career of passion, and when it is not just A game but YOUR game out there in the world, it can be impossible to ignore your sunk costs and objectively decide whether or not to continue working on your game.
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