Tag Archives: Midnight Star

5 monetization missteps in Midnight Star’s UI

Don’t feel like reading? Check out this video analysis instead.

First announced over 2 years ago, Industrial Toy’s Midnight Star is the latest attempt from a group of industry heavyweights to translate first person shooters for mobile devices and the free-to-play business model. With an impressive pedigree including Ex-Bungie head Alex Seropian, the PR around the game has implied that Midnight Star will be to the mobile FPS genre what Halo was to the console FPS genre. Included in this mission is the heartfelt desire to do free-to-play right, as expressed in a pre-launch article on GamesIndustry.biz last week:

“The other big difference is the mentality; Industrial Toys are looking for longterm engaged players, not quick win idiots who will spend $30 on a diamond hammer and never return.”

If you have followed my work on game monetization, you will know that much of monetization happens in the UI/UX layer. The motivation to spend must come from the fun factor of the game itself, but thoughtful UI flows that balance making purchasing present with respect for the player are key to good monetization. With that in mind, I wanted to quickly touch on five monetization missteps Midnight Star makes with its presentation layer.
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