In October of 2011, I gave a talk at Game Developers Conference Online entitled “Dragon Age Legends’ Road to 100k Likes”. You can watch the talk for free at the GDC Vault. Here is the description of the talk, which was presented in both the business and customer experience track:
We live in a new world where borders between game developers and their players have broken down, where a Like can be more valuable then an ad campaign and where your fans can literally reach you 24 hours a day. In this metrics driven talk, Dragon Age Legends’ producer Ethan Levy explains the successes and failures of the game’s innovative pre & post launch social marketing strategy. From its MMO style Closed Beta program, to its fully animated trailer, to getting a Facebook game front paged on IGN, Dragon Age Legends was a game of firsts in the social gaming space.
I plan on posting up the slides sometime soon for more convenient digestion.