It’s the Jewish New Year and I’ve taken a brief break from the two week old Enhanced Wars Kickstarter campaign to attend services. I check the time on my phone and see the notification that we have had two new backers. Despite my best intentions, I cannot help but open up my email to check the details. I recognize both names. At that moment, I know that Quarter Spiral is finished.
We’ve crawled over the 20% funding mark past which 4 out of 5 projects are successful. But with a platform wide backer average of $25, we will need to attract over 1,500 new backers to the project in two weeks. In the past 36 hours the small number of new backers are friends and family. Despite the common wisdom that many projects get funded in the final 48 hours it feels impossible.
Continue reading Failing fast and hard