Tag Archives: Rich Hilleman

On Game Design with Rich Hilleman (Part 3)

Rich HillemanRich Hilleman is the Chief Creative Director of EA. He is one of EA’s earliest employees and is best known for helping to build the juggernaut EA Sports business as the original producer of games including John Madden Football, NHL Hockey and Tiger Woods PGA Tour. This is the third part of an interview that took place in April, 2012. Part 1 and part 2 were previously posted to this blog.

EL: For the young designers you coach and help craft and bring into EA, what do you think is the biggest frustration point that they should be prepared for as a commercial game designer?

RH: So we’re a fantasy job, meaning lots of people who come into our business grew up their entire lives wanting to be videogame designers. You’ve got one of those guys named Blade Olson. You’ve met him. He literally is one of those people that I believe the first conscious thought he had was, “How do I get to make videogames?”

So we have a lot of those people in our business nowadays. And what is joyous about them, absolutely wonderful about them, is the depth of their appreciation for being in the business and their enthusiasm every day for what they can do.

The bad news is they have no idea what the job is before they walk in the door. When you’ve really invested a lot of time in the fantasy that you think something is, and then it’s confronted with the reality that’s different—not better or worse, just different—it’s a jarring event for most of those people.
Continue reading On Game Design with Rich Hilleman (Part 3)

On Game Design with Rich Hilleman (Part 2)

Rich HillemanRich Hilleman is the Chief Creative Director of EA. He is one of EA’s earliest employees and is best known for helping to build the juggernaut EA Sports business as the original producer of games including John Madden Football, NHL Hockey and Tiger Woods PGA Tour. This is the second part of an interview took place in April, 2012. You can read the first part here.

EL: What do you think is the biggest challenge faced by modern game designers?

RH: I don’t think it’s changed much. It’s the same problem. Ultimately, players would like to figure out how not to pay for games. In the past, that was expressed through various kinds of piracy which was occasionally even humorous in its activity.

I think in some ways we have ritualized that. Free-to-play is really a ritualization of that process. That means that getting paid by the customer continues to be the hardest thing.

I used to do this bit in EPX [executive producer training at EA] where I said, “What’s the hardest job in video games?” And the producer would get up and say, “The producer.” The engineer would get up and say, “The engineer.” The designer would get up and say, “The designer.” I’d say it’s pretty simple. I’d say “Give me five bucks.” Or, “Give me 60 bucks.”

I’d walk around the room. Nobody would give me $60, right? Nobody will. So the answer is, “I think we’ve established right now what the hardest job in video games is: getting somebody to give you 60 bucks.”

So much of the organization I think of how successful companies do their job is either consciously or subconsciously organized around the process of getting paid. And if you as a designer think you can ignore how you get paid in the future, it is more important—not less—that you align your design efforts around it.
Continue reading On Game Design with Rich Hilleman (Part 2)

On Game Design with Rich Hilleman (Part 1)

Rich HillemanRich Hilleman is the Chief Creative Director of EA. He is one of EA’s earliest employees and is best known for helping to build the juggernaut EA Sports business as the original producer of games including John Madden Football, NHL Hockey and Tiger Woods PGA Tour. This interview took place in April, 2012. For more from Rich, check out part 2 and part 3 of this interview.

EL: What are some of the games you’ve worked on in your 29-year career at EA?

RH: The very first game I worked on was a game called Chuck Yeager’s Advanced Flight Simulator, which then became Chuck Yeager’s Advanced Flight Trainer. We worked on a number of other simulations from that era with Lucasfilm and with others. We built driving games in that era which included Ferrari Formula One, an Indy 500 game. We also built Road Rash. I built the original Genesis version of Populous, of all crazy things. We built the first version of John Madden Football for the Genesis. We built the first version of NHL Hockey for the Genesis. Built the first Tiger Woods PGA Tour. Built American McGee’s Alice. I’m sure I’m forgetting other things I shouldn’t be forgetting, but I’m sure I’ve insulted somebody.

EL: [laughs] It’s okay. It’s good to have so many incredible hit classic games under your belt that that’s actually an issue.

So the question I start everybody off with is, what is game design?

RH: I think game design is the process of assembling the components that can make up a game to produce a desired experience in the player. There are a lot of different flavors of that I think. There are folks who build very prescriptive experiences. I worked on the Winged Commander series. We gave the user choices but trust me we didn’t give them that many choices. Apparently we don’t give them enough choices in Mass Effect anymore.

Those are games that the designer has a point of view about what they want you to experience. They want you to make some choices, but they want you to operate within a range so they can really produce a rich experience for you.
Continue reading On Game Design with Rich Hilleman (Part 1)