Game Development

Dragon Age Legends at GDC Online

FamousAspect Jan 8, 12 0 43 sec read

In October of 2011, I gave a talk at Game Developers Conference Online entitled “Dragon Age Legends’ Road to 100k Likes”.  You can watch the talk for free at the GDC Vault.  Here is the description of the talk, which was presented in both the business and customer experience track:

We live in a new world where borders between game developers and their players have broken down, where a Like can be more valuable then an ad campaign and where your fans can literally reach you 24 hours a day. In this metrics driven talk, Dragon Age Legends’ producer Ethan Levy explains the successes and failures of the game’s innovative pre & post launch social marketing strategy. From its MMO style Closed Beta program, to its fully animated trailer, to getting a Facebook game front paged on IGN, Dragon Age Legends was a game of firsts in the social gaming space.

I plan on posting up the slides sometime soon for more convenient digestion.

Tags :

FamousAspect

View More Posts

Gamer-in-Residence for Connect Ventures. Former Executive Producer for Legendary: Heroes Unchained & Tetris, former Lead Designer on Legendary: Game of Heroes. Podcast host for Deconstructor of Fun. Loves Ratchet & Clank, Smash TV and Persona 4: Golden. Still plays PS Vita.

7 lessons I wish I learned before starting my first games internship

It is rapidly approaching 11 years between my entry into the tech industry interning at Pandemic Studios and founding an indie game development studio to build Enhanced Wars. Although it is still early days in my career, I think I have at least gained a modicum of insight worth sharing. When one of my mentors asked me to speak at the college course I credit for setting me on the path from enthusiast to professional, I […]

Sep 4, 13 0 8 min read

Scrumification of Music – Day 4

I attacked day 4 with a renewed energy that quickly evaporated in the angry heat of hardware issues.  My momentum point from the previous train wreck of a day was writing the vocals, so began day 4 attempting to burn down the 3 hours estimated against recording a scratch vocal track. My first attempt was to get a microphone working with the mic-in jack on my laptop, since this take was solely for arrangement purposes.  […]

Feb 3, 12 0 1 min read

How Being “Unapologetically Bisexual” Rocketed Hook Up to #1 on the Paid Charts

With her very first game release, up-and-coming game designer Sophie Artemigi did the seemingly impossible: she reached the #1 spot on the Top Paid charts on the App Store. What has been the key to Sophie’s success with premium mobile game Hook Up? Designing an “unapologetically bisexual” game that was authentic to Sophie’s experience and captured the eye of App Store curators, paired with some clever TikTok marketing. As an “old”, this was a delightful […]

Aug 17, 22 0 5 min read

Failing fast and hard

It’s the Jewish New Year and I’ve taken a brief break from the two week old Enhanced Wars Kickstarter campaign to attend services. I check the time on my phone and see the notification that we have had two new backers. Despite my best intentions, I cannot help but open up my email to check the details. I recognize both names. At that moment, I know that Quarter Spiral is finished. We’ve crawled over the […]

Sep 9, 13 0 4 min read