Tag Archives: Electronic Arts

The Simpsons Tapped Out: Why EA doesn’t need new ip

In last Tuesday’s quarterly earnings report, EA touted the success of the freemium Simpson’s Tapped Out for iOS as one of the stand out successes of the past few months. EA’s Frank Gibeau was quoted as saying “another breakout hit in the fiscal quarter was The Simpsons: Tapped Out, a free-to-play mobile title which launched in August and was the #1 grossing game on iOS for most of the last 4 weeks” (via Games Industry International). 

Just how successful was the title? Using the numbers for top grossing iOS titles I reverse engineered from Supercell’s recent success, I estimate Tapped Out has generated $29.6 million in sales for EA. $20.7 million after Apple takes its cut. This represents 6.6% of EA’s reported $314 million in digital revenue for the quarter.
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