After watching the South Park: Phone Destroyer announcement trailer at E3, I eagerly switched to the Canadian App Store to check out the game (as well as fellow E3 reveal Brawl Stars). From the trailer, I had assumed it was a Heroes’ Charge inspired game infused with South Park’s signature characters and irreverent humor. Within the first few minutes, it became clear that the gameplay was not another Heroes’ Charge clone, but instead a side-scrolling, […]
Don’t feel like reading? Enjoy this quick video analysis instead. Trumpeted on stage at WWDC, given the Editor’s Choice on release and featured to an unprecedented degree in the Gamers television ad for iPhone 6, no game has seen as strong of a promotional push from Apple as Metal showpiece Vainglory. The fantastic take on MOBA for mobile devices has seen strong reviews and industry support. And yet the game’s performance has underwhelmed relative to […]
Thank you for attending my talk. If you would like me to send you a copy of the data set, please share your information by following this link.
This post contains links to the templates I will be talking about during the lecture today: F2P game multiple case forecast (template) Game treatment (template) Monetization strategy (template) I hope you enjoy the talk!
This article originally appeared on Kotaku Ten hours into Assassin’s Creed Unity, I’m having difficulty finishing up memory sequence 6. That’s just about the middle chapter of the game. I think my character is too weak. His armor isn’t strong enough. Neither are his weapons. I could stop working on this memory, instead grinding on side missions and locating chests until I have enough Livres to buy more powerful gear. Instead, I open up the […]
Slides and audio from New approaches to free-to-play game design, my game monetization talk presented at GDC Next ’14 in Los Angeles. Here is the talk description: Too often, a game team chooses the free-to-play business model without truly considering the design of monetization elements early in the project. Only when it is too late into the development cycle do they learn that there is not a clear or compelling reason for players to spend money within […]
For those mobile games angling to dominate the top grossing charts, few features are more important than a limited time event system. For instance, in August of 2013, Gree released an infographic for hit game Modern War trumpeting a 600% increase in average daily revenue when events are running. Further, the infographic states that the game makes as much as $2.3 million during an event weekend and, at the time, the game was making its […]
In my last piece, I wrote about the effect (or lack thereof) that spending $100 in IAP in Battlefield 4 had on my experience as a player. The conclusion was that spending money had little meaningful effect on my performance, and I actually enjoyed my play session slightly less for having spent money. I felt as though I did not receive much value in return for my spend, leaving me dissatisfied with the IAP and unlikely to […]
Back in March, Battlefield 4 started selling the Ultimate Shortcut Pack, the “ultimate way to level the playing field,” for $50 (now $40). In May, the game began selling bronze, silver and gold Battlepacks, giving players “a shortcut to catch up with their friends on the Battlefield,” at prices ranging from $1 for a single bronze pack to $12 for a set of 5 gold packs. These digital items are just a small part of […]
I was 9 hours into playing a mobile, free-to-play, build and battle game when I made the decision. I was going to pay to win. Not necessarily because I was loving the game so much as I thought it would be interesting to document. If I spent $100 on in-game currency, how far would my money go? Was it enough to ascend to the highest levels of that week’s PvP tournament leaderboard? The tournament was […]