Tag Archives: Indie Marketing

The value of bad publicity

Yesterday morning during the Enhanced Wars stand up we realized something fishy was going on. It was 9am on the west coast and already we had 10x the normal amount of email sign-ups for early access to our game. I have been in charge of outreach efforts on Enhanced Wars as we have built up an early audience in preparation for our Kickstarter campaign, and we were already having one of our best days yet. And I had not done a thing.

Who was talking about Enhanced Wars? I had not put out any new media; I was too busy writing copy, fixing bugs and editing video in the mad dash to go live. I was on the lookout for a preview from a major media outlet after doing an interview almost two weeks earlier, but it was not live yet. Ten minutes of Google searching later and I found it: a hot article on Kotaku analyzing a talk I had given as part of the “Evil Game Design Challenge” at the recent Casual Connect.

Article headline from Kotaku
Continue reading The value of bad publicity