The Simpsons Tapped Out: Why EA doesn’t need new ip

In last Tuesday’s quarterly earnings report, EA touted the success of the freemium Simpson’s Tapped Out for iOS as one of the stand out successes of the past few months. EA’s Frank Gibeau was quoted as saying “another breakout hit in the fiscal quarter was The Simpsons: Tapped Out, a free-to-play mobile title which launched in August and was the #1 grossing game on iOS for most of the last 4 weeks” (via Games Industry International).  […]