EA is in a unique position as games publisher with a deep history. Between internally created games and a long history of acquisitions including Origin, Bullfrog, Maxis, Westwood, DICE, BioWare/Pandemic, Mythic and Criterion (just to name a few), the company holds the reins on any number of classic game brands. Like few competitors, any time EA wishes to develop a new game for a given genre or platform, there exists at minimum one IP that can be leveraged as opposed to developing a new brand. Browser-based strategy MMO? Games have been made using both Ultima and Command & Conquer settings. Casual city building game? Sim City is a natural choice, but so are Populous, Theme Park and Theme Hospital. Mobile based infinite runner? Mirror’s Edge, SSX and even Burnout would get the job done. Any time a new category breaks and EA feels the desire to be competitive, there is a reasonable case to be made for taking an existing brand and using it to build hype and awareness in the ever heightening competition for player’s attention and dollars.
EA is the company the internet loves to hate. It is the two time winner of Consumerist’s Worst Company In America. It has made its share of public mistakes as well as releasing its share of incredible games. Over the years, the company has used its stable of intellectual properties in a variety of ways. Although there is always some backlash, the recent release of Dungeon Keeper on iOS and Android has been met with an unprecedented wave of hatred.