In my last piece, I wrote about the effect (or lack thereof) that spending $100 in IAP in Battlefield 4 had on my experience as a player. The conclusion was that spending money had little meaningful effect on my performance, and I actually enjoyed my play session slightly less for having spent money. I felt as though I did not receive much value in return for my spend, leaving me dissatisfied with the IAP and unlikely to make in-game purchases in future Battlefield entries.
In this piece, I will explain some ways that BF4 could have made me as a player feel more positively about my IAP experience without upsetting the balance of gameplay. Much of my work as a monetization design consultant is about UI/UX design that makes purchasing clear, present and rewarding for the player. For BF4, these are all areas where improvements would make the player feel awesome about spending money on IAP without upsetting the delicate game balance that is the foundation of this multiplayer shooter.
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