Description of my talk from GDC Next ’13 – Designing in-game purchases: In-game purchases are here to stay. Now more than ever it is clear that players are comfortable spending money in browser, mobile, and download games. But just because players are willing to pay does not mean game developers know how to give them something worth buying. This talk gives practical, hands-on guidelines and processes for designing your game’s monetization. Core loops, feature design, […]
Game Design is Business Design – GDC 2013 Edition
I presented this latest version of my game monetization lecture – Game Design is Business Design – at the 2013 Game Developer’s Conference as part of the Free to Play Design and Business Summit. In the talk, I mention some tools and templates in the lecture that you can find at the following links: Monetization Philosophy (template) Feature Brief (template) Game Treatment (template) Business Model Canvas (template)
Deathblow!
or, Ben Cousins was Too Gentle On Wednesday of GDC, Ben Cousins of ngmoco delivered easily one of my top talks of the show, “When the Consoles Die, What Comes Next?” This succinct talk painted a clear picture of the collapse of the Cinema relative to TV and a similar collapse of Arcade relative to Console. Cousins’ hypothesis stated that a transition is already underway; Console is rapidly giving way to Mobile, and in the […]
Dragon Age Legends Road to 100k Likes
Here are the slides from my GDC Online 2011 talk, “Dragon Age Legends Road to 100k Likes”. Talk description from the the program guide: We live in a new world where borders between game developers and their players have broken down, where a Like can be more valuable then an ad campaign and where your fans can literally reach you 24 hours a day. In this metrics driven talk, Dragon Age Legends’ producer Ethan Levy […]
Dragon Age Legends at GDC Online
In October of 2011, I gave a talk at Game Developers Conference Online entitled “Dragon Age Legends’ Road to 100k Likes”. You can watch the talk for free at the GDC Vault. Here is the description of the talk, which was presented in both the business and customer experience track: We live in a new world where borders between game developers and their players have broken down, where a Like can be more valuable then […]