5 UI/UX tricks behind CSR Racing’s $12 million month

Back in August, Natural Motion made big headlines when it was reported that their hit game, CSR Racing, had surpassed $12 million in monthly revenue. The drag racer spent most of the month of July dominating the iOS top grossing chart and enjoys a position in the top 25 on both iPhone and iPad today. Based on my model for iPhone/iPad revenue, I estimate that CSR Racing has generated a little over $5 million in worldwide sales in the […]

The Simpsons Tapped Out: Why EA doesn’t need new ip

In last Tuesday’s quarterly earnings report, EA touted the success of the freemium Simpson’s Tapped Out for iOS as one of the stand out successes of the past few months. EA’s Frank Gibeau was quoted as saying “another breakout hit in the fiscal quarter was The Simpsons: Tapped Out, a free-to-play mobile title which launched in August and was the #1 grossing game on iOS for most of the last 4 weeks” (via Games Industry International).  […]

The math of money in freemium

Last month I was struck by Going broke with success, the story of financial disaster for indie devs Mikengreg, the developers behind well regarded iPad app Gasketball. As told by the Penny Arcade Report, it is a heartbreaking story of two passionate devs dedicating two years to a project only to get completely wiped out financially despite hitting the #2 position on the iOS free charts in the US and #1 in 6 countries. Two years, a fun, polished, unique […]

Game Design is Business Design

Slides and audio from my game monetization lecture Game Design is Business Design. The most recent version of this talk was presented at GDC Euro’13. Previously, this talk has been given at the East Coast Games Conference, Game Developers Conference Europe, Game Developers Conference China as well as at companies including Epic Games and 6waves.

Deathblow!

or, Ben Cousins was Too Gentle On Wednesday of GDC, Ben Cousins of ngmoco delivered easily one of my top talks of the show, “When the Consoles Die, What Comes Next?”  This succinct talk painted a clear picture of the collapse of the Cinema relative to TV and a similar collapse of Arcade relative to Console.  Cousins’ hypothesis stated that a transition is already underway; Console is rapidly giving way to Mobile, and in the […]

Dragon Age Legends Road to 100k Likes

Here are the slides from my GDC Online 2011 talk, “Dragon Age Legends Road to 100k Likes”. Talk description from the the program guide: We live in a new world where borders between game developers and their players have broken down, where a Like can be more valuable then an ad campaign and where your fans can literally reach you 24 hours a day. In this metrics driven talk, Dragon Age Legends’ producer Ethan Levy […]