Free-to-play

New Approaches to F2P Game Design – GDC ’15

FamousAspect Mar 2, 15 0 9 sec read

This post contains links to the templates I will be talking about during the lecture today:

I hope you enjoy the talk!

FamousAspect

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Gamer-in-Residence for Connect Ventures. Former Executive Producer for Legendary: Heroes Unchained & Tetris, former Lead Designer on Legendary: Game of Heroes. Podcast host for Deconstructor of Fun. Loves Ratchet & Clank, Smash TV and Persona 4: Golden. Still plays PS Vita.

Game Design is Business Design – GDC 2013 Edition

I presented this latest version of my game monetization lecture – Game Design is Business Design – at the 2013 Game Developer’s Conference as part of the Free to Play Design and Business Summit. In the talk, I mention some tools and templates in the lecture that you can find at the following links: Monetization Philosophy (template) Feature Brief (template) Game Treatment (template) Business Model Canvas (template)

Apr 19, 13 0 29 sec read

Paying to win

I was 9 hours into playing a mobile, free-to-play, build and battle game when I made the decision. I was going to pay to win. Not necessarily because I was loving the game so much as I thought it would be interesting to document. If I spent $100 on in-game currency, how far would my money go? Was it enough to ascend to the highest levels of that week’s PvP tournament leaderboard? The tournament was […]

Aug 19, 14 0 6 min read

5 UI/UX tricks behind CSR Racing’s $12 million month

Back in August, Natural Motion made big headlines when it was reported that their hit game, CSR Racing, had surpassed $12 million in monthly revenue. The drag racer spent most of the month of July dominating the iOS top grossing chart and enjoys a position in the top 25 on both iPhone and iPad today. Based on my model for iPhone/iPad revenue, I estimate that CSR Racing has generated a little over $5 million in worldwide sales in the […]

Nov 16, 12 0 4 min read

Analyzing Diablo IV’s LiveOps Plans

Over on the Diablo IV blog, we’re getting substantial details about the game’s live service ambitions. They sound ambitious, familiar, and judging by Diablo Immortal’s $100m+ live service revenue to date, will surely be a massive success for Blizzard. It’s clear they’re working to differentiate D4 from Immortal and set the expectation that there is no pay-for-power / pay-for-progress in this game. It’s amazing to think how far the F2P and Live Services business model has come in terms of hardcore gaming acceptance over the past decade…

Aug 25, 22 0 4 min read