Free-to-play

Why they buy – GDC 15

FamousAspect Mar 4, 15 0 7 sec read

Thank you for attending my talk. If you would like me to send you a copy of the data set, please share your information by following this link.

FamousAspect

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Gamer-in-Residence for Connect Ventures. Former Executive Producer for Legendary: Heroes Unchained & Tetris, former Lead Designer on Legendary: Game of Heroes. Podcast host for Deconstructor of Fun. Loves Ratchet & Clank, Smash TV and Persona 4: Golden. Still plays PS Vita.

What does $100 buy in Battlefield 4?

Back in March, Battlefield 4 started selling the Ultimate Shortcut Pack, the “ultimate way to level the playing field,” for $50 (now $40). In May, the game began selling bronze, silver and gold Battlepacks, giving players “a shortcut to catch up with their friends on the Battlefield,” at prices ranging from $1 for a single bronze pack to $12 for a set of 5 gold packs. These digital items are just a small part of […]

Sep 12, 14 0 5 min read

Dragon Age Legends Road to 100k Likes

Here are the slides from my GDC Online 2011 talk, “Dragon Age Legends Road to 100k Likes”. Talk description from the the program guide: We live in a new world where borders between game developers and their players have broken down, where a Like can be more valuable then an ad campaign and where your fans can literally reach you 24 hours a day. In this metrics driven talk, Dragon Age Legends’ producer Ethan Levy […]

Feb 14, 12 0 32 sec read

Designing in-game purchases – GDC Next ’13

Description of my talk from GDC Next ’13 – Designing in-game purchases: In-game purchases are here to stay. Now more than ever it is clear that players are comfortable spending money in browser, mobile, and download games. But just because players are willing to pay does not mean game developers know how to give them something worth buying. This talk gives practical, hands-on guidelines and processes for designing your game’s monetization. Core loops, feature design, […]

Nov 22, 13 0 29 sec read

Battlefield 4 monetization analysis

In my last piece, I wrote about the effect (or lack thereof) that spending $100 in IAP in Battlefield 4 had on my experience as a player. The conclusion was that spending money had little meaningful effect on my performance, and I actually enjoyed my play session slightly less for having spent money. I felt as though I did not receive much value in return for my spend, leaving me dissatisfied with the IAP and unlikely to […]

Sep 12, 14 0 9 min read